How to sell on Amazon


I'm going to talk about how to start selling on amazon. but this is really just an introductory post to tell you what you need to know really before making the jump in to sell on Amazon and then some of the basics about competitive analysis and things like that so let's go ahead and jump right into it.

How to sell on Amazon?

first, what are some of the pros about sell on Amazon well first you don't need a website necessarily not know most people do have websites especially the larger brands but you don't need one you can upload products and be selling there without having a website also they handle the shipping the merchant and the customer.

so that you don't need to ship in certain cases if you use FBA (fulfillment by Amazon) the credit card processing and all that is taking care of their end which is really nice

and they handle the customer interaction as well which is a major Pro also they've got two hundred and forty-four million users who are at Amazon which is a significant amount compared to many other websites online.

How to sell on Amazon

Amazon Prime

54 million users that are using Amazon Prime I use prime I'm sure many of you do who are reading this article it's so easy people go straight there in fact 44% of people when they go to make a purchase online go directly to Amazon.

That is a huge huge amount so Amazon is forcing all of these smaller websites in order to sell them because they have the larger distribution.

so that there's a lot of pros and I try to push pretty much anybody into Amazon but there are also cons too so here are the some of the things that you need to be aware of first, they charge a fee right a variety of fees actually so that for individuals it's 99% spur sale plus a percentage of each sale okay

I'll get into that more in a second if you're on the pro merchant account it's $39.99 a month plus they also charge a percentage of the sale

If you're using fulfillment by Amazon a lot of times those charges get even more expensive and I'll tell you why you know despite just the normal percentage that they charge it actually they'll charge you for other things like keeping your products.

there right so monthly storage fees through January through September or about 48 cents per cubic foot and then through October through December it's about 64 cents so if you're storing things in an Amazon warehouse they're fulfilling and shipping it for you right they're going to charge you a storage fee for that okay all things to keep in an account


if you have the opportunity to sell on Amazon I recommend you get in and you get good at it fast okay but what's the next step to doing that well here's what you would do some competitive analysis is always a great place to start

so once you know what specific product you're looking to sell review the top sellers look at their titles their description their bullet points these are really important things for conveying messages that convert right when a user comes and they see these things that cost them to convert it's a very big part of Amazon SEO 

but also some important part of the relevance of the product to the query okay you're not going to talk more about that at the moment also the pricing is really important 

I always recommend looking at the ten best performing products in the category look at their pricing look at your product think about your margins how do you fit in there and what's the most competitive a price point that you can have because pricing is a big factor in sales of course what sizes colors in bundles do they have bundles are huge right 

I just bought a wetsuit I'm a big surfer they bundled in a hood for my wetsuit for the winter for a very very low price and enticed me to buy both at the same time I'll tell you one more thing if they would have had booties as well which I also need all in one package.

that probably would have been enticed me to buy even more so you need to be smart about your bundles it can help you sell more and it can also help conversions right also you know having multiple products together don't just sell one red t-shirt right sell

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that style of the t-shirt in a variety of different sizes a variety of different colors and make sure that you give people that options so that they just don't bounce off of your product to something else right so these are things that you need to think about plenty of photos professional photos videos things.

Get Reviews

that you know can really give the user a good feel for what product you're actually selling so they can see it they can feel confident in their purchase that's going to really help your conversion rates you're going to want to look at what category your competitors are in what their reviews look like

specifically do they have any negative reviews can you find a competitive advantage there do they have positive reviews if so why take that and then translate that into what you use to write your titles descriptions bullet points things like that okay and then what's their sales rank because their sales break is an indicator of how successful they've been on Amazon

so make sure that you're looking at products that have high sales brakes that are best sellers to use to do your competitive analysis and then transfer over to your own product optimization, 

okay so there's your competitive analysis we talked about the pros and cons but let's get into just a little bit about Amazon search engine optimization what goes into it and I'm not going to cover
everything in this post that's going to be in the next article.

but just to kind of give you a taste really what it comes down to is the optimization of the individual product right a number of sales that you've made and how recently you've made those sales a number of reviews that you have and how recently you've generated those reviews for that individual product 

so this is a really easy way to look at it in a nutshell but if you want to break down product optimization if you want to break down how to get sales right this is top of funnel generation right it's there's a lot that can go into it there's advertising right there's getting your Amazon product ranked in Google.

so that you generate sales that way there's they're sending high-quality traffic through keynote right if you get a spike in sales you're going to rank higher there's a lot of different ways to generate those sales we have programs for that here

and then of course review generation has some really cool ways to generate reviews it can get a little bit tricky but just in a nutshell these are the three main things that you need to focus on to rank better okay and then kind of the last thing that I'll say is the competition factor so you can have
really great product optimization almost no sales and no reviews and if the competition is very very low and they don't have either of those things either then you're going to rank high just as a result of your product optimization.

so when you go into a really competitive category you need to look at the competitive landscape think about why they've been successful right where are they dominant find how you can match
that exceed that and then look for the other areas that you can be successful too in order to rank as high as possible.



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How to sell on Amazon
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